Your business website is the gateway to your offerings for many customers, especially if you have no brick-and-mortar store presence in the market.
According to a survey, 36% of people leave a website if they find it unattractive, whereas 44% will leave if the contact information is missing. In addition, they won’t stay on a website where information is put haphazardly and not correctly giving the intent of your business.
Making your business website in a way that it stands out among the rest can be very challenging, but it is not impossible. You can create a unique website if you have a creative mind and intend to make your web presence striking. Some ways to make your website stand out from your market competitors are:
- Add photos to make the website attractive
Images and photos are easy to make your business web page look engaging and attractive. Photos help the users navigate and understand the website, enhancing their experience. More than 85% of the information we perceive which can access our brain is visual. Therefore, images can help lock your visitor’s attention and make it easier for them to recall your products.
You don’t always have to buy expensive images to put on your website; there are cheaper ways to add photos. Various websites have high-quality stock photos you can download for free and use on your website.
When using images, ensure they are relevant, placed at the right points, high-quality, have a perfect size, are eye-catching, and serve as an information tool. By taking care of these aspects, you can easily make images an integral part of your website’s content strategy.
- Choose a eye-catching design
Whether revamping your old website or making one from scratch, its design must be your focus. In most cases, a business website is the first point of connection between a potential client and business; therefore, its design should display what you want to tell your client about yourself.
The website design needs to be professional. Yet, being professional does not mean it should lack any interesting elements. It means you must choose an attractive design yet not very cluttered.
Choosing the right design can be overwhelming, especially with many options. To simplify, focus on selecting a design that reflects your brand’s personality and gives your clients the right message. It should tell what your business’s most important aspect is.
But remember, there is no “one-size-fits-all” approach, so you have to be unique in your design and information display. Don’t be tempted to copy others’ ideas; it will eventually nose-dive when your website fails to make an impact.
- Don’t get carried away with colors—be wise
Using colors is integral to making your website stand out among others. Colors can also help you display the feel and personality of your brand. But at the same time, you should not get carried away in this department and use any color combinations.
Make some time to feel your brand and imagine the colors that best transfer that vibe to your potential customers. Will bold colors support your offerings well? Do you need to go with monochrome? Or do you want cool and accented colors to articulate your journey?
Choosing the wrong color pallets is the easiest way to ruin the feel of your website. For instance, if your website intends to publicize your spa, you cannot choose bold and imposing colors that don’t articulate the vibe of your services. You must choose colors that are subtle and soothing to the eyes.
The easiest way to choose the right color pallet for your website is to think about your clients and what colors can do to attract their attention.
- Add videos to make your website engaging
Video content is now becoming a fundamental part of a business website. Videos can be put to either compliment or elaborate on your website’s content—they are a great way to seize the attention of visitors.
Videos are also great for letting potential clients stay on your website. It is found that, on average, visitors stay four times longer on a website that has video content than one without it. This accentuates the fact that videos help a website become more engaging. But interestingly, there is no connection between the length of the video and the time spent on the website.
A longer video does not mean people will stay for an extended time on the website. So, instead of a long video, it is better to use short videos and place them strategically throughout the web page.
- Don’t ignore the content
In all the details about the color and design of the website, don’t ignore the content. Ultimately, it is what your clients visit your website for. Therefore, pay attention to what you put on your website. The content must respond to your visitors’ queries most efficiently. Add interesting facts, stats, or anything that glues your clients to their screens for the right amount of time.
Your business website must stand out and grab the attention of visitors. Making it impressive is crucial to keeping the customers on your website until they complete their desired action. Some ways to make your website attractive are mentioned above. You can follow them to improve clients’ experience on your website.