It’s not as easy as it used to be to write digital marketing ad copy. Your advertising is competing against the best of the best across an increasing number of channels, as more businesses than ever use social media platforms to promote their brands. And, as any business owner knows, putting up a few photographs and a few sentences won’t cut it in today’s digital environment.
Fortunately, we’re here to show you how to transform your plain text into something compelling that will keep your clients coming back for more. These 5 pointers are a great place to start when it comes to developing ad copy for any social media platform, including Instagram, Facebook, and Twitter. Writing good social media ad content is an art, but it’s also a skill that can be learned with some study and practice. You can learn that doing an online digital marketing course that only teaches you copywriting but also other digital marketing techniques.
Tips for Writing Social Media Ad Copy That Converts
1. Do Your Research and Get to Know Your Audience
Know your audience and write for them; you must understand what your target market is thinking and devise a strategy to reach it. The goal of social media ads is to attract and engage new members, but there’s more to it. Each ad should answer the following four questions from the customer’s perspective:
- What is the name of the company or product?
- What makes this product/brand appealing to me?
- How may the brand/product assist me?
- I’m not sure where to look for it.
You’ll naturally narrow down your copy to fit the mold of a specific group of people with those demands if you address these queries.
2. Help Your Customer with a Problem
It’s your job to remove all impediments to a potential customer completing a purchase whenever you write an ad. Put yourself in the shoes of the user and consider the following: What would prevent you from clicking on an ad, visiting a landing page, filling out a form on the page, or making a purchase?
You should offer information that potential clients require at each level so that they may make an informed selection. There are several methods for determining a customer’s demands, but the ideal method is to listen to what they have to say. Customers are typically more aware of customer service, product quality, and unresolved concerns than you might realise, so talk to them to find out what’s bothering them.
When it comes to knowing what customers want, they are a treasure of knowledge. They will make recommendations for you and will be very honest with you.
Make sure that using your product/service will always provide a benefit that will alleviate one of your customer’s pain points. Your ad should never be solely about what you have to offer; instead, it should always be about how it will benefit the customer.
You’ll want to explain how your product or service will assist them in solving their problem, as well as how they can contact you. This may entail re-emphasizing portions of your ad’s headline and providing extra information about how your service or product will benefit them. Learn all these copywriting tricks by doing a copywriting course.
3. Keep the ad copy brief.
Like when buying in a store, the average user scrolls more than half of their time on each social media app; for a consumer to stop and look at an individual item, it must grab their eye when scanning.
That doesn’t always mean you have to make your shirts blazing pink, but it does mean you have to make them enticing enough for them to want to look closer. When writing ad copy, you go through a similar cognitive process. Because you may only have a few seconds to make your argument, it’s critical to keep your ad as brief as possible.
You should tailor your ad copy to the character constraints of each site. It’s crucial to remember that you don’t have to use all of the characters you’ve been given; in most cases, less is more. Making sure your ad copy is the right length for the platform it’s running on will help you receive more clicks.
4. Include a strong call to action (CTA)
A CTA (Call to Action) encourages your viewers to take the required action in response to your advertisement. An eye-catching CTA button can do a lot of things: it may encourage people to respond to your adverts and buy your items, as well as inform them on what will happen when they click.
It can also increase traffic, generate a conversion, or persuade a prospect to download anything. Following extensive testing, our team has shown that putting a CTA button on the ad and pushing a direct action in the ad copy will result in the highest conversion rates.
Asking a friend for drinks is an excellent real-life illustration of this. While displaying them a picture of an icy margarita may pique their interest, adding the statement “Let’s go get these margaritas at the Mexican restaurant down the street” can confirm their desire and direct them to take action.
Also Read: 101 SEO Copywriting Guide
5. Use visuals to support your ad copy
The squad can’t be carried by ad copy alone. Ad content is only one aspect of the complex process of running paid advertisements on social media sites. It’s crucial that you select graphics and/or videos that complement your ad language. They both need one other to prosper.
WHY is one of the most common questions we ask clients when they offer us fresh creativity for an ad campaign. What is the significance of this photograph? What tale does this image convey to the viewer? When a user scrolls down, the first thing they see is an image or video, and it’s critical that the visual tells the product’s message.
Many digital marketers believe that writing on an image is undesirable, yet the image text rule allows for up to 20% of your ad picture to be text. This will aid in the consumer’s journey through the user journey, almost as if you were giving them a sneak peek at the nice stuff before digging into the ad copy or landing page.
To recap, copywriting is a continuous activity, and a good first draft is insufficient. Your ad copy should be updated and improved on a regular basis. Following these suggestions will help you make your social media material more accessible to users while also helping you build a more well-rounded marketing stack for your company.
With these high-converting ad copy tips, you can unleash your creativity. You’ll be ready to write the best ad text for your ideal demographic if you follow the stages indicated above, all while staying loyal to your own distinct brand voice.
Founder and CEO at IIDE
Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.
He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.