At one time being an HGV driver was seen as a job that offered people all sorts of possibilities. It was seen as a career that paid well and gave people the chance to see large parts of both the UK and even the continent. When I was young HGV drivers were knights of the road in their big trucks bringing both essential goods and luxury items to consumers all around the world.

When you work in logistics you could be dealing with anything from magazine distribution for print companies to delivering food to supermarket chains. However, maybe life wasn’t as glamorous and well-paid as a lot of people thought it was. This has been borne out by the fact that as things stand at the moment there is a nationwide shortage of HGV drivers in the UK.

For the last few years, the logistics industry has been propped up by drivers from eastern Europe who could earn better wages in the UK than they could in their own countries. However, Brexit has meant that many of those drivers have now moved on to find work elsewhere leaving the industry again severely short of drivers. So we thought we would have a look at why logistics companies find it hard to recruit staff and more importantly why young people are no longer attracted to life on the road.

Getting a Licence

Getting your HGV Licence can be a costly and long-drawn-out process with no 100 % guarantee of a job at the end of it. Quite often even if you successfully pass your test companies are reluctant to take new pass drivers. This is sometimes related to problems getting insurance coverage for them or just the fact that they do not feel confident in their driving ability. Recently, the government introduced some changes in the licensing process to make it easier for people to gain their licences, but industry professionals have reacted with scepticism. Some larger companies are now running their recruitment programmes where they effectively take new pass drivers as trainees to ensure they get the required experience in the hope they will provide them with a workforce for years to come.

Pay Rates

Contrary to popular opinion, rates of pay for HGV drivers are not as high as you may think. Not when you consider the pressure that goes with the job. HGV drivers have made a decent living over the years mainly by doing long hours. At one time there were no restrictions on the number of hours HGV drivers could work in a week however this changed when the new driver regulations came in and drivers were limited to 60 working hours in a week. This placed a limit on the amount drivers could earn. The shortage of drivers has seen an increase in pay rates over the last 12 months as logistics companies fight it out for drivers however this may have been a case of closing the stable door after the horse has bolted.

Unsociable Hours

One of the issues with HGV driving is when you leave the home to go to work you can never be sure what time you are going to get home. The state of the nation’s roads, problems with unloading or breakdowns can all impact your working day. In the modern world where there are so many other distractions and people place a high value on their social lives, this is a definite turn-off.

Conclusion

The three reasons we have listed are probably just the tip of the iceberg, but there is no doubt they are three of the biggest reasons why the logistics industry finds itself so short of staff.

 

Dropshipping is one of the most accessible business models for anyone who wants to get into the eCommerce business. It allows you to build a business without an inventory with very little money. It is also a good option for people who want to sell physical items and not simply be an affiliate or sell digital products. Let’s take a look at what you need to start a successful dropshipping business in 2023.

Get a Good Laptop Computer

You will be doing most of your business from your computer, so you have to pick one that will be performant enough to do things like cutting and cropping images, creating banners, and editing videos if you want to shoot image presentations for your products. You also have to make sure that it has plenty of storage to store all your image files.

You don’t need to buy something crazy at the beginning, however. A good computer with a 2ghz + processor and at least two cores and a decent integrated graphic chip like something in the Intel Arc or Iris selection will be more than enough. If you want to learn about these integrated GPUs, you can read more at lenovo.com.

Get the Right Niche

The next thing you have to do is start looking for niches. The best option is usually to go for something popular with moderate to high competition. You may think that you found a great obscure niche, but there could be a reason why it’s under-exploited that you don’t fully understand yet. So, it’s usually better to go with a product or niche that is proven.

When picking niches, try to identify products that are small and easy to ship. Also, try to avoid items that are prone to returns. Clothing, for instance, is a very tricky niche to enter for this very reason. Stick to these criteria when looking at any niche and try to pick products that will provide you with at least a 60% margin.

Find Suppliers

AliExpress remains the most popular place to find suppliers, and it can be useful if you know how to look. The goal is to pick suppliers who are used to doing dropshipping with Americans, have lots of orders, and offer safe payment options. It would also be a good idea to privilege suppliers who can ship from the United States.

Note that you can also use curation services like Sprocket, though the selection will be somewhat limited. But you will get the peace of mind that the suppliers have been verified.

Build Your Website and Start Selling

Now that you have your supplier, you can build your website and start advertising it. Collect images from your suppliers or ask for samples of products and shoot them yourself. You can use Shopify to build a website, but you can also use WordPress and a plugin like WooCommerce so look at both options as they have their pros and cons.

From now on, you can advertise your site with a blog and content creation, PPC advertising, native ads, or ads on social media, among other methods. You could also work on collaborations with influencers on places like TikTok once you get bigger.

This is all you need to do if you want to start a lucrative dropshipping business. Take the time to learn as much as you can about the business and ask questions from people who have had actual success running a dropshipping site.

 

It is said that the more you know about your clients more successful your firm becomes. It is a hundred times better if your product reaches out to real customers than everyone else. The business you are marketing is for specific numbers of people and their interests. For instance, if the company has minimum knowledge about its buyers, the marketing budget has to be maximized. The results will be average, but once the organization gathers enough understanding of customers, the sales will be great.

Effective b2b marketing process comes with customer persona

The developments can be seen in the b2b sales growth if the advertisements are designed after analyzing the persona records. It provides just the accurate information about potential customers. For instance, how well your product is doing and what buyer’s interests are. In the business feedback, the customers usually ask for the assistance regarding products from customer support system. The b2b customer personas are the best route to connect with the company; it will also provide satisfaction to them. The amount of business personas depends on the size of the corporation. If the company has just started investing in the buyer persona, they can upgrade the numbers later. The persona will help the firm with marketing strategies as they know the need of customer.

Social media being the best assistant

The Internet has been influential in marketing for the past two decades. Before that, print media used to be all over for marketing campaigns. The sellers used to decide the ideas on their own. But nowadays, the buyers are themselves indicates the advertising ideas. The surveys are conduct on social media platforms which shows analytical data on how much people are interested in your product. What kind of things do they prefer? It is also easy to design b2b marketing process. The people who visit your ads can be your potential customers. It is simple to target potential buyers by emailing them. The ads can be made by choosing themes that the buyer persona decides. Another way of introducing the merchandise is to create blogs on it which should have content that is self-explaining about the business, solving the queries, etc.

The Right Persona and Content means Growth in Sales

Once the company has a strong buyer persona developed, the b2b marketing process becomes smooth. The campaigns that are made after navigating the online searches will attract the exact customers to your blog and hence look up to your product. The sellers should publish the factual information so it may help the readers in their real life. The person who gets a solution from it will end up subscribing to the content. The posts should be unique and improved with the upcoming time. One important thing is to produce interactive stuff which attracts the subscribers to put effort into it. As the people have an interest in a business firm, it will bring the desired deals. The ideal dealing means growth in the sales.

Conclusion

The perfect buyer identity and marketing schemes are made with exclusive research to drive sales growth.

 

The workforce shortage is one of the key challenges for the healthcare industry. The demand in the sector has witnessed a boom in pandemic times, but talent is scarce. Securing the best resources requires a great deal of effort as the race to recruit top talent is on. Expect to work even harder to engage and retain talent for the long haul. You cannot rely on the traditional hiring and retention models to stay ahead of the competitors. A strategic approach is the only way to win the talent race in the current landscape. Here are some tips to ramp up your recruitment and retention strategies.

Rework talent acquisition

When it comes to winning the talent race, you must strengthen the basics in the first place. The best way to do it is by reworking talent acquisition roles, responsibilities, and processes. Everything boils down to aligning your HR team with the organizational recruitment goals. Hire a dedicated team to address sourcing, recruitment, and administrative activities. Alternatively, you may collaborate with an HR agency if you do not want to handle the function in-house. Either way, ensure you have the right expertise to identify and secure top talent.

Rethink recruitment

Having the latest tools and technologies in place gives you a head start in attracting and recruiting new talent. Rethink your processes by keeping the latest recruitment strategies in healthcare in mind. Besides having the best HR professionals on board, include career websites and platforms into your systems to find the best candidates. You can go a step further by investing in assessment technology for screening candidates and an applicant tracking system to manage the hiring and onboarding process.

Grow your own resources

Recruiting employees is not the end but a fresh start. Begin working on new hires as soon as they are on board. The objective should be to grow your own resources to fill the long-term talent needs of your organization. Skill development can help train people to step into hard-to-fill roles and reduce the recruitment burden on your HR team. It also motivates people to give their best and stick with your company. Regular performance appraisals encourage feedback and align individual career aspirations with organizational goals.

Nurture your employees

You cannot undermine the significance of keeping your employees happy when it comes to winning the talent race. Think beyond compensation and benefits because skilled and qualified people can get lucrative ones in any organization. Rewarding them for good work with creative incentive programs can make a difference as it boosts loyalty and encourages others to chase the same goals. Hospitals must also invest in employee wellness initiatives to foster retention in the long run. Most importantly, build a positive work culture that prioritizes employee development, diversity, flexibility, and well-being.

The talent race in the healthcare industry is daunting, but you can win it with the right approach. Begin by fine-tuning your recruitment processes to secure the best people for your facility. Go the extra mile by boosting engagement and retention so that employees stay for good.

 

As a result of digital evolution, it has become easier for businesses to reach their audience and improve their brand awareness. All companies have digital assets in this era that allow them to portray their business values and manage operational matters. But it has also become important for companies to harness the latest security tools to protect their digital assets. Cyber thieves and scammers are always searching for vulnerable websites and online stores. It enables them to sneak into these digital assets and exploit their vulnerabilities to steal valuable information.

According to cyber security statistics, in 2020, over 30,000 websites are hacked daily. It is an alarming figure which should be a matter of concern for all business owners. A business website contains not only valuable business information but also the confidential information of customers. So, if your business website gets hacked, it means your company’s reputation is at stake. It raises the question of whether technology can help businesses to improve their digital security or not.

Let’s find out how technology plays a key role in protecting your digital assets.

• Password Manager

Our personal and professional lives have become digitally focused. Therefore, password manager tools have become more important than ever to ensure smooth online account password management. From email to social media accounts to online banking, you must have a strong password to keep your accounts secure. A password manager helps you generate a unique password that strengthens your online security.

There are different password managers available that you can consider as per your needs. When it comes to top password managers, you should consider 1password.com. It will help you secure your online accounts and also for digital estate planning in a safe way. You need to understand that a weak password makes your accounts vulnerable. With password managers, you do not have to spend more time coming up with a unique password for your new online account. It automatically generates the password by detecting the working nature of your website or online account.

• Cybersecurity

As already mentioned above, cyberattacks have been one of the biggest concerns for business owners worldwide. The recent technological advancements have enabled governments, infrastructure providers, and business organizations to leverage solid cybersecurity solutions.

These advancements help to protect critical defense infrastructure systems and sustain business networks. The traditional cybersecurity measures include software management, network security, and analysis to maintain the security of IT systems. The latest developments in the cybersecurity sector are more effective.

• AI Video Surveillance

As a result of technological developments, autonomous surveillance cameras ensure better security and provide great convenience. It also eliminates the need for humans to continuously monitor the screens.

Connected sensors, AI-enabled systems, and network storage are enough to keep an eye on anything 24/7. High-tech digital surveillance is merged with algorithms to enhance monitoring capabilities. It helps you detect any type of movement, even in darkness.

As per information given in security101.com/sanfrancisco, the cloud based security systems empowers the local businesses to manage on site or remote surveillance.

• Antivirus Software

Antivirus software is a major technological advancement that plays a key role in protecting your data and devices. Viruses delivered through malicious systems or malware can affect your data.

Therefore, good antivirus software must identify possible threats and eliminate any type of virus. Obviously, you have to connect your device to a particular network, so antivirus provides your system with the necessary security protocols to deal with different network threats.

You can consider different antivirus programs that contain different features and functionalities. You should opt for the paid version of antivirus software because the free version lacks the necessary updates. So, to deal with the latest threats, you need a paid antivirus program that can secure your data and device.

• Updated Firewalls

This tool detects and blocks unauthorized users by monitoring your web traffic. It also protects against dangerous viruses, so you need to have a state-of-the-art firewall. It is one of the best ways to keep your data and online accounts safe from unwanted users.

Although, some cybersecurity experts think that firewalls have become obsolete. But on the other hand, many experts think firewalls can still play a vital role in improving digital security.

• Proxies

Another digital security tool that helps to fill the gap between the internet and users. It uses filtering regulations as per the IT policies of the particular organization. Proxies tool blocks dangerous websites by leveraging the authentication system that improves monitor usage and control access.

• Remote Monitoring Software

This software is a perfect fit for companies that manage their work remotely. It allows the data security team to detect issues and monitor hardware and applications from anywhere and anytime. It also provides convenience and flexibility to fix the issues from a remote location.

• Vulnerability Scanner

One of the finest digital security tools to detect the weak points in your organization’s system. A vulnerability scanner not only finds the flaw but also contains countermeasures to eliminate it. You can use it to scan your internal systems and web applications.

• Instant Message Encryption

We all convey confidential and sensitive information to each other in our professional and personal lives. Instant message encryption tools ensure that we can share information anywhere safely. These tools offer encryption for iOS and Android phones both. You can also use Mac or windows-based web browser tools to secure your chats and emails.

• Navigation Privacy

It is impossible for criminals to steal anything that they cannot see. The navigation privacy tools keep your identity safe by creating a proxy and allowing you to change your IP. It allows you to do web browsing anonymously.

You must use navigation proxy tools for your web browser. It isolates every website you look for, preventing third-party trackers and advertisements from locking into you. Also, these tools automatically remove your cookies and browsing history and provide multi-layer encryption.

Conclusion

If your company has a good online presence, but its security is vulnerable, then it is of no use. You need to harness the latest digital security tools that can also protect your online business credentials and your company’s image. Every digital security tool has its own significance, so you need to leverage it properly. Hopefully, the digital tools and trends above-mentioned will help you understand the role of technology in digital security.

 

If you have money to spare, investing it instead of spending it on frivolities is the best thing you can do. Investing means you get to grow your money while taking less risk than gambling or buying lottery tickets. And although investing in treasury bills and the like is a great option, investing in a business venture can be even more profitable.

But how do you find the right business venture to invest in? Below are 3 tips.

Figure out Your Investment Goals

Everyone has different investment goals.

Some people want to make a quick buck, while others are in it for the long haul. Some people want to be hands-off investors, while others want to be actively involved in the business.

So, before you start looking for a business venture to invest in, you need to figure out what your investment goals are. For instance, if you’re more hands-off, investing in an atm business venture with atm programs that minimize your day-to-day operational requirements is a better option for you than, say, investing in a restaurant where you’re more likely to be required to be more hands-on.

Do Your Research

Once you know what your investment goals are, it’s time to start doing your research.

Look for businesses in industries that interest you and that you understand. If you’re not familiar with the industry, you won’t be able to properly assess the risks and opportunities involved. You should also research the specific business you’re considering investing in. Look at their financials, their management team, their competitive landscape, and their growth potential.

The more you know about the business, the better equipped you’ll be to make a decision about whether or not to invest.

To research effectively, start by reading trade publications and industry news. You can also attend industry conferences and events to network with people in the industry and get their insights.

Consider Seeking Professional Help

Investing in a business venture is a big decision- you don’t have to do it alone.

Consider getting professional help from someone who knows what they’re doing. There are plenty of professionals out there who can help you navigate the process and make sure you find the right business venture to invest in; visit the URL here to know more.

For example, a business broker can help you find businesses that meet your criteria that are looking for investors. And a lawyer can help you with the legal aspects of investing in a business, such as due diligence and drafting investment agreements.

Investing in a business venture can be a great way to grow your money, but it’s important to do your homework and get professional help before making any decisions. With the right preparation, you can find an investment that will help you reach your financial goals.

 

An actionable data strategy is essential because it can help businesses make better decisions by understanding and analyzing their data. Are you looking to create an actionable data strategy but don’t know where to start? Keep reading for some tips on how to get started.

What is an actionable data strategy?

An actionable data strategy is a plan for how an organization collects and uses data to make better decisions. The strategy should include specific goals and the steps needed to achieve them. An actionable data strategy contains data that is both timely and accurate. It is also segregated into manageable data sets that can be easily accessed and analyzed. It’s important to remember that data is only helpful if used to make decisions, so the strategy should also include how data will be analyzed and acted on.

What are examples of actionable data?

There are many types of actionable data, but some of the most common types are customer, sales, and website data. Customer data can include demographics, interests, purchase history, and more. By understanding customer behaviors, preferences, and needs, businesses can create targeted marketing campaigns that appeal to individual customers. Additionally, customer data can help businesses understand which customers are most likely to respond to which marketing messages, allowing them to personalize interactions with customers accordingly.

When making sound business decisions, reliable sales data is essential. Sales data can help you track the progress of your sales pipeline and forecast future sales. Sales data can be divided into two categories: historical and current data. Historical data contains information on past sales, while current data reflects sales activity from the present. By analyzing both data types, you can clearly see your sales pipeline and how close you reach your sales goals.

Website data can include data on website traffic, such as the number of unique visitors, page views, and average time on site. It can also include data on user engagement, such as the number of shares or likes a page receives, the number of comments, and the bounce rate. Other types of website data can include data on website conversions, such as the number of leads generated from the website, the value of those leads, or the number of sales generated from the website.

How do you create an actionable data strategy?

To create a successful data strategy, you’ll need to start by understanding your goals. What are you trying to achieve with your data? Are you looking for insights into customer behavior? Are you trying to improve process efficiency or product quality? Once you know your goal, you can start cleaning and preparing your data. This means eliminating irrelevant data, standardizing it, and filling in any missing information. Once your data is cleaned and prepared, you can analyze it and look for patterns. This analysis will help you identify which areas of your business need improvement and which strategies work best.

Once the analysis is complete, it is time to start collecting data. You may need demographic information, purchase histories, or feedback from customers. You’ll also need to decide how to collect and store this data. Will it be stored in a database? A spreadsheet on someone’s computer? Next, you will need to consider how often you’ll update your strategy based on the changing needs of your business and if your data changes. One thing you can do is to set up triggers to notify you when something changes with your data.

Triggers could include when a new record is added, when a field value changes, or when a specific condition is met. By setting up these triggers, you can create an actionable data strategy that will help you stay informed of any changes in your data and take appropriate action. For example, if you are tracking customer orders, you might set up a trigger to notify you when a new order is placed so that you can follow up with the customer.

Another solution to managing your systems is to invest in an enterprise system. Manage enterprise systems are information systems that support an organization’s operations. It includes accounting, human resources, manufacturing, marketing, and sales modules. An ERP system’s critical data requirements are financial, product, customer, employee, and shipping/tracking information.

 

With the growth of technology and advanced social media features, businesses have been marketing their products online. Most customers have shifted to searching for goods and services online. However, most businesses struggle to build a name to stand out in this competitive market. A good strategy is to have an excellent social media bio where your customers can know who you are as a business and the products and services you provide. This article will explore the perks of creating and having a good social media bio.

Importance of Good social media Bio

Having a good social media bio is the essential part of attracting customers to what your business does. If you write long biography, fewer people will have time to go over the whole document and hence end up missing vital products or services they might be interested in. When writing a bio, you must be brief and precise about what you do to keep your customers entertained. A good bio will attract customers to your account to know what you have.

A good bio will help demonstrate your achievement and give your clients reasons they should choose you. This will create a sense of trust with your clients, which will increase the traffic flow on your account and convert the followers to clients, which will boost your returns.

Elements of an Excellent Social Media Bio

Fill Every Section

When creating your social media bio, you must consider filling in every piece of information. This ensures that clients receive all the information they might need. Some of the inform social media bio will help inform the clients more about your reputation and the products they deal with.

Use Clear Attractive Profile Picture

Customers are very selective, and a small mistake can ruin your business. For example, if your profile picture is blurred or poor lighting can send a negative message to your client, and a majority will assume you are not a trustworthy person. Having a bad reputation is bad for business. Ensure you use a clear, high-quality picture that will be consistent across your network.

Use the Right Keyword

It would help if you established the right keywords for your account to be visible and accessible for clients to reach. These keywords need to be meaningful and well placed. Most people mistake stuffing their accounts with keywords, making it unpleasant to look like a robot to set them together. Look for the common names used in your job to formulate a good bio.

Utilize the Header Image

While creating the bio for their jobs, some people make mistakes assuming the header portion of it. Using the header image portion, you can write down more about the newest products you are selling. You can thank your fans and highlight an event or achievements on the header. This will help grow the confidentiality.

Conclusion

When creating a social media bio, look for a secure platform that you can do it quickly. Ensure you get an updated picture to place on your profile. Your business can be able to grow.

 

Cold calling is more than talking to prospects and convincing them to seal the deal with your business. It takes a lot of hard work and time, and the results may still not match your expectations. Moreover, you may find yourself spending a fortune on hiring, training, and retaining a team of sales reps without getting the benefits you expect. But a strategic approach and the right decisions can help you achieve the desired results without breaking the bank. Here are some tried and tested tips to maximize lead conversion and sales with cold calling on a budget.

Know your prospects

Researching your prospects before picking up the phone can give you a head start with cold calling. You can decide on the topics to talk about and questions to ask with insight into the audience’s expectations. The ultimate goal is to understand how to meet their needs with your offerings. Building a buyer persona is a good start, but you must dig deep to know every customer better. It enables you to achieve more with less through personalization.

Interact ahead of time

Cold calling shouldn’t start with the call itself. You must interact with potential customers ahead of time through other channels such as emails and social media accounts like LinkedIn. B2B decision-makers are busy, so you cannot expect them to connect and listen when you call on a whim. Interact through emails, and introduce yourself and your offering to ensure they recall you at the time of the call.

Collaborate with experts

Consider collaborating with experts if you wish to get high value from your cold calling plan. Outsourcing Cold Calling Services is far more cost-effective than having an in-house team for your company. You need not spend time and money on recruitment, training, and long-term retention of the staff. The best part is that experts are more likely to yield more leads that take you a step ahead toward your sales targets.

Create a conversation

Succeeding with sales is about creating a conversation with your prospect. You cannot expect to seal the deal with a monologue where you speak most of the time. It only turns off the lead, and they will probably not convert eventually. Creating a back-and-forth conversation is the key to getting their attention and closing the sale. Ask relevant questions and pay attention to their answers. Also, ensure to create a comfort level with the prospect.

Follow up effectively

The last thing you should do is consider the process done after calling the prospect, even if their response is positive. There are good chances they may forget about the conversation as an average person gets several cold calls every week. Ensure to follow up with an email or schedule another call down the line. Be patient and persuasive to get the sales going for your business.

Maximizing sales with cold calling need not be a pain for your budget. You only need to take a strategic approach to get the best outcomes from the strategy.

 

Market research gathers and analyzes information about consumers, businesses, and industries. It helps companies learn about their customers’ needs and wants, size and nature of the market for their products and services.

There are two main types of market research: primary and secondary.

• Companies themselves conduct primary research through surveys, interviews, and focus groups.
• Secondary research is conducted by outside sources, such as trade associations, government agencies, and market research firms.

As a startup or small business, you might feel that you can’t afford to spend time and money on market research. However, market research is essential to the success of your business. Without it, you are flying blind, making decisions based on guesswork rather than data.

And fortunately, there are ways to conduct market research on a tight budget, such as DIY Marketing Research. When conducting diy marketing research , it’s important to keep your questions focused and your methodology sound. Otherwise, you run the risk of collecting inaccurate or irrelevant data.

Once you’ve collected your data, take some time to analyze it and look for key insights. These insights can help you better understand your target market and make more informed marketing decisions.

This research can be conducted in many ways, but some of the most popular methods include :

1. Use Social Media

Social media is a great way to gather information about your target market. You can use social media platforms such as Twitter and Facebook to learn about the interests and needs of your target market. You can also use social media to track potential customers and get their feedback about your product or service.

In addition to social media, you can also use other online tools to research your target market. For example, you can use Google AdWords to find out what keywords potential customers use to search for products or services like yours. You can also use Google Trends to learn about changing trends in customer behavior.

2. Online surveys

Another great way to gather information about your target market is through online surveys. There are several online survey platforms that you can use, such as SurveyMonkey and Google Forms. Online surveys are a great way to get feedback about your product or service from a large number of people quickly and easily.

3. Set up Focus Groups

Focus groups can be a great way to get in-depth feedback about your product or service from a small group of people. You can find potential participants for your focus group by posting on online classified websites or social media platforms.

4. Attend Trade Shows

If you sell products or services targeted toward a particular industry, attending trade shows can be a great way to gather information about your target market. Trade shows are also great for networking with potential customers and partners.

5. Research Your Competition

Researching your competition is another great way to gather information about your target market. Look at their marketing materials, website, and social media presence. See what they are doing well and what you could do better.

Conclusion :

Conducting market research can be a helpful way for companies to learn about their customers and understand the size and nature of the market for their products and services. While it can be costly, there are ways to do it on a tight budget by using social media, talking to customers, attending trade shows and events, utilizing online resources or hiring a market research firm.

When conducting market research, companies should consider their goals and objectives and their resources.