When we talk about online marketing, you are more likely to depend on certain digital tools. This includes almost everything from multiple social media platforms to analytics tools such as Google Analytics. At the end of the day, you will want to create, evaluate and measure the campaign performance. These tools make sure you can launch and evaluate campaigns in real-time. Here are the top 9 digital marketing tools if you have just started.
1 Website Builder
A website is the foundation of your business – a platform where you can present your products or services in the best possible way. Many people may not consider your business professional or even a business if you don’t have a website. The end goal of every online business is to drive traffic to their website and increase the conversion rate to generate ROI. This centralized location is used to communicate information through other social channels as well. You may want to consider popular website builders such as WordPress for a high-end and professional site. We recommend you consult a website development company to make an informed decision.
2 Website Performance Monitoring
Once you have your business website designed, you will want to know from where the traffic is coming, how the visitors are using the site, what information, products, or services they are more interested in, and more. When you track the web performance, you are more likely to make adjustments or upgrades accordingly and guide the traffic to alternative decisions. One popular tool is Google Analytics that allows you to track the visitors on your site for real-time insights. By constantly monitoring your site performance, you will understand whether the visitors stay on your site or leave it immediately, what pages they click on the most, what changes are required to boost performance and the list goes on.
3 Keyword Research Tools
If you are exploring the diverse and dynamic content marketing arena, you will learn how to create interesting and engaging posts to rank on search engines. For this purpose, using a keyword research tool is a must. These tools help you learn more about the relevant keywords. Use these keywords in the blog posts to optimize them and encourage traffic to grow.
4 Social Media Platforms
One important part of an integrated marketing strategy is the use of social media platforms such as Facebook, Pinterest, Instagram, and more. Social media provides you a great opportunity to engage an audience and generate the much-needed buzz around your brand. Apart from the standard features, you will find some others as well exclusively designed for the marketing. For example, Facebook Ads Manager allows you to design, run and track ad campaigns.
5 Social Media Management
Keep in mind you don’t only need a website to get your business started. It is important to ensure your presence on all social media channels. You will find social media management tools to schedule your social posts beforehand and measure performance. Also, it means you can engage users, respond to the customers’ queries and feedback and stay active to enhance your credibility and make a brand commitment. Instead of investing the entire day in checking your Instagram or Twitter pages, a management tool will help you monitor feed, interact and engage users, schedule posts, and measure analytics – everything from a single dashboard.
6 Design Tools
Another integral part of digital marketing is design. This is particularly important when you want to create online advertisements and content such as blog posts and social media posts. It is no surprise that users are more attracted to visuals compared to text. Make sure you come up with out-of-the-box designs for the products or services you want to offer. Some of the popular design tools include Photoshop and Illustration. They let you make the most out of your graphic design skills. Design engaging images to complement your content!
7 File Storage and Access
If you have just started your business, you will realize the massive number of documents to store. From blog posts to project files, a lot of data needs to be stored in the cloud. You may want to use Dropbox or Google Drive to protect the backups. You never know when you need one! Also, you can provide access to other team members and make important changes or updates accordingly.
8 How about a Brand Kit?
It is important to consider what brands are missing nowadays! Well, it is the visual consistency. Many businesses post visual content without thinking much about it. One cannot deny the power of visual associations. Remember the human mind is more visual. We tend to forget names, but we can easily recall the visual concepts and colors. Therefore, it’s important to maintain a constant visual identity including color scheme, logo, fonts, and much more. These elements contribute to building a brand identity. For instance, have a business logo placed on your website and all other marketing platforms. You may want to consult a logo design agency to get the job perfectly done.
9 Communication & Collaboration
Effective communication among the teams or different departments of an organization is not an option, but a compulsion. At times, it can be challenging to track the progress as your business grows. You can use a convenient and advanced communication tool to allow team chats, share data and files, and even integrate with other applications.
For any startup, embracing digital tools to simplify tasks, improve day-to-day operations and connect users will ensure ongoing progress or else your business will fall behind in this highly competitive market. Start your business with an open thought and explore the best digital tools possible. They provide you many prospects for consistent growth and success. Digital marketing is a diverse field involving an interesting blend of strategy, passion, and tech-savvy. To maximize your potential, using the best tools will keep you ahead.