Being successful with paid advertising such as PPC is a lot different from SEO campaigns – and while they both can help you get traffic to your website and make sales, you need to take a different approach for each method. With PPC, you will be spending on ads and as such want to ensure that you spend right whereas, with SEO, you don’t have to spend to get the results you need. Knowing how to create an effective PPC is instrumental to getting the results you need, so if this is what you are interested in, you will find useful techniques used by PPC specialists to enhance their ad campaigns.
Get your Website Optimization Right
While ads help you get traffic from outside sources to your website, your website must be properly optimized for engagement and conversion. Even with a killer ad copy, it can be a futile effort if your website isn’t attractive to engage with. So before you get started with a PPC campaign, you want to take time to analyze your website to check out areas where you can make amends. It will help if you have a clear design that makes it easy to navigate the different sections of your website. You want to also look into the website loading time to make sure that it is fast and quick enough to get visitors from your ads to your website or landing pages.
You get a better chance of conversion if your ad is related to the contents on your landing page. So you want to get creative when writing your ad copy. While you will find out more on how to create a killer ad copy as you read on, remember that your ad performance is dependent on how well you optimize your website and pages. This link https://www.searchenginejournal.com/website-optimization-essentials/280641/ has tips to help you optimize your website the right way.
Pick a Bidding Strategy
You get the option of choosing a manual or automatic bidding strategy and the best one to use will depend on what you hope to achieve with your pay-per-click ads. It could be that you want to get more email subscribers, get more visitors to your website or make more product sales. Manual bidding can be the right choice if you are looking to spend low on ads and in which case doing so manually makes it easy to cap your cost-per-click spending. The only downside is that you don’t get to optimize your bids.
With automatic bidding, you save time spent on monitoring the campaign as you can set up parameters that make it possible for the campaign to run automatically but you will have to spend more with automatic bidding. However, the best strategy to use is the one that can get you the results you need with your campaign. And if you are not familiar with how to bid on Adwords or any advertising outlet, you can hire an expert in PPC to help you out.
Budgeting for your Ads
This is where many entrepreneurs find it problematic, budgeting for ads is something that you need to be precise about if you want to make the most of your marketing campaign. And while you don’t need to spend more to get the results you need, you want to know how to make the most out of your ad budget. The duration of your ad campaign and the keywords your bid for will affect your ad spending.
And while you can set up daily campaigns if you wish, you want to be ready to test your ads for at least a month if you will get any results you can use for your comparisons and analytics. It will help if you learn how to budget for ads properly or better yet have a professional like this PPC agency in Philadelphia help you out with this critical aspect of your PPC campaign.
Select your Keywords Carefully
Your keyword is the most important requirement you need to get started with creating an ad. And this is one thing you will need to think about carefully. The right approach to take will be to consider the product or service that you are advertising and choose keywords that online users will use in searching for information related to what you are offering. Search engines depend on keywords to be able to render web pages and if your ads will be shown to your target audience, you want to use the right keywords.
There are tricks you can employ to help you get the right keywords for your PPC campaigns. And you can even find online tools that allow you to research and compare keywords properly. It is also possible to get your PPC agency to help you out here if you are considering working with a professional for your pay-per-click advertising.
Your Ad Copy is the Key
The success of your ad will depend on the quality of your ad copy. And to ensure that you give yourself the best chance of succeeding with your campaign, you want to know how to create an ad copy that will get you the traction you need. While you will be working with only a few words, you want to choose those that have the highest chance of getting you the clicks you need.
You want to also ensure that the design is done properly if you will be using any graphics. There is much useful information online on how to write successful sales copies and you can benefit from taking a few classes to brush up on your copywriting. You can also let your PPC agency handle this if you will be hiring one.
Don’t Forget Your Call to Action
Your ad will be incomplete without the proper call to action that makes it easy for visitors to know what to expect when they click the link on the ad. The process could seem like an easy one, but the key is to choose a compelling CTA that will get visitors interested in clicking through the ad. If you are selling a product, “buy now” seems like a good CTA. Whichever product or service you are offering, you want to ensure that the call to action is powerful and commanding but short and sweet. This page has more about how to use call to actions to improve your ads.
You will need to keep testing and evaluating your ad performance if you will be able to get the results you want. If you are not sure about how to implement the tactics to succeed with your PPC campaigns, you can outsource the responsibility to a digital marketing agency.