Easter email campaigns come at a crucial time of the year where marketers are slowly picking their pace after the holiday season with little action in the current year. This time, it falls on April 17, and as an email marketer, you must start picking your custom email templates to stand out with an eggcellent campaign. I have curated a list of ten amazing Easter emails that can inspire your email outreach efforts and put your brand in a better position. Let’s begin:
If you are looking to pack a considerable number of items in your custom email template, this email example from Tattly provides many good ideas. It uses a retro color scheme and a design language that resonates both with the color palette and the Easter theme. While they have kept a single CTA button, they have provided hyperlinks to each product on the text, which makes it predictable yet emphasizes the CTA. You can also get inspired by their use of bold fonts in email copy to channelize the reader’s focus.
Being a professional email agency, Uplers didn’t have a conventional product or service to sell, but it managed to blend with the festivity in a compelling manner. They sent an email containing good wishes and a gift, i.e., a virtual egg basket, to their subscribers to echo the positivity. If you, too, don’t have a product/service that can be directly associated with Easter, this is a great example of what you can do with your email campaigns:
Unlike the above example, DoorDash can perfectly blend with the Easter celebrations and even make them better with its services. Their email design, selection of fonts, graphics, and mini-tutorial below the main CTA button- everything works in perfect harmony to create a lucid reader experience. But the most inspiring part of their email is their email copy, as it doesn’t make the reader feel that the message is sales-heavy. Instead, it creates a natural flow and makes the reader think of it more as assistance to what they already want to do- send gifts and good vibes.
Now, this Easter email example is quite a no-brainer- it straightaway offers a discount for the given service with a clear emphasis on the CTA button. PSD2HTML also kept the “discount hunt” part of the email copy as the most prominent part of the message through the font size and bold styling. The use of white space also reinforces the overall sender intent, and it can be a good example for you if you want to send a last-minute, no-nonsense Easter email:
This is one of my favorite examples when it comes to a minimalist email design for festivities. Rifle Paper Co sent this beautiful email with a monochromatic color scheme, and the graphics further add to its charm. The entire message makes it easy for the reader to grasp the theme and focus on the ten percent discount, making it simple, appealing, and conversion-friendly. If you too follow a minimalist brand language, this can be a good example for inspiring your Easter email efforts:
This is an eggcellent example of using a duo-tone color palette for the email design language and contrasting colors in the hero image in a way that doesn’t distort its color scheme. Like other examples shared here, Solo also used bold formatting to highlight its offer and went one step ahead by using the uppercase to further increase their offer’s screen weight. In fact, the email copy too is a fine example of using simplicity as the core pillar of your marketing communications- they hatched a “plan” to help save their subscribers $50 for the Easter:
Park Holidays has one of the finest email campaigns in their industry, given the fact that they manage to balance the promotional and artistic aspects of their emails like none other. In the below example, they have used the email template layout to create a clear distinction between various elements, and it also gives the message a cheerful aesthetic appeal. However, they chose to use minimal email copy except the disclaimer, and if you, too, want to let your products do the talking:
If you love the florals in email design, Hotel Chocolat has the perfect inspiration for you. It has a pastel color scheme, and the CTA colors, too, resonate with the overall mood along with the layout. This email also resembles a website, making the navigation predictable despite a large number of links embedded on the template. They also gave a glimpse of the special products while using a proportionate amount of email copy.
For businesses who want to send image-heavy emails without missing on the punch, Hanna Andersson has the perfect example for you. They have used a classy pastel color palette and used email copy in a frugal manner. If your products rely on their aesthetic and emotional appeal, you can too use a similar email design language for your Easter greeting messages:
Lastly, I want to cover the Easter email from Webjet.Com.Au. It is clean, concise, and engaging with a clear emphasis on the travel packages with feeble yet enough correlation to the Easter festivity. The color contrast and the overall element placing make it easy for the reader to understand the sender’s intent and make up their mind. If you have a product or service that fits partially into the context but not fully, here’s something to inspire you:
Easter email campaigns can be a great way to revamp your marketing operations in the new year as spendings gradually increase. These emails can be a good way to get inspired, and you can also handpick the features that go well with your vision. We hope that this article helps you send eggcellent Easter emails in 2022.
Author: Kevin George is the head of marketing at Email Uplers, that specializes in crafting Professional Email Templates, PSD to Email conversion, and Mailchimp Templates. Kevin loves gadgets, bikes & jazz, and he breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on email marketing blog.