In an ideal world, everyone who visits your website would convert for you. However, this is far from the reality in which we live. Because of this, many businesses take advantage of remarketing ads, which are ads that target people who’ve recently visited their website but didn’t actually convert.
If you’re wanting to use ads as part of your marketing strategies and a way to bring interested people back to your website, here are three tips for creating better remarketing ads.
Opt For A Minimalist Design
Just like with most online ads, your viewers are really only going to see them for a second before potentially just scrolling past them. Because of this, you should do everything in your power to pack a punch.
To do this, the Digital Marketing Institute recommends that you try to make the design of your remarketing ads as minimalistic as possible. When doing this, shoot for one visual image in addition to a clear and concise message. For your message, make sure that you use the right verb so that those seeing your ads will more easily be persuaded to follow through next time they get back to your website.
Address Customer Concerns
One of the main reasons why someone leaves a website without converting is because they had additional questions or concerns that weren’t adequately addressed the first time around. Because of this, you may want to use a copy of your remarketing ad to address any customer concerns that you know are common.
According to Erin Sagin, a contributor to WordStream.com, some of the best people to ask about common customer or client hesitation are your sales team members. Because the sales team members are the ones who frequently speak with your prospects, they can tell you in detail what some common hang-ups are that make people decide not to go with your company. Once you know what these things are, you can use your remarketing ads to target those who may just have one or two issues keeping them from becoming a client or customer.
Make Sure Your Ad Sends Them To The Right Landing Page
Before you post your remarketing ad, you need to make sure that you’re sending people to the right landing page once they click on your ad.
Depending on where on your website they bounced, Christi Olson, a contributor to Search Engine Journal, shares that you need to direct the remarketing ad to various landing pages on your website that best correspond with certain steps in the sales funnel. By doing this, you should be able to improve the conversion rate of your remarketing ads.
If you haven’t been having the success you desire from your remarketing ads, consider using the tips mentioned above to help you see some major Improvement.