Minimalist packaging has been a strong trend over the last couple years, and it’s been catching on in almost every industry that makes consumer goods, but it’s an especially strong trend in frozen foods. Minimal packaging tends to come in a few predictable forms right now, and when it comes to maintaining freshness while taking advantage of low production costs and providing convenience to the consumer, very few options present as many advantages as digital printing on plastic pouches. Let’s look at some of the things you can count on if your company makes the change to this popular, flexible method of packaging food. It’s not only simple and on-trend, it’s also a great way to keep foods fresh.
1. Versatile Shelving Options
While a digitally printed pouch sounds like a simple packaging solution, it can be set up for almost any display method. You can easily have pouches printed with the features that let them hang easily from pegs in freezer units, but it’s also easy to find options that are built to have stable bottoms that leave them upright for high visibility. That’s not all, though. You can use air packed bags to keep items insulated when stacked and to minimize turbulence while it’s being shipped, too. That means your goods can be put together in practically any display model without a change in packaging if you plan right.
2. It’s Eco-Friendly
Green packaging has been a concern with a significant portion of the consumer base for decades, and it’s becoming a bigger and bigger issue as time goes on. Today’s companies need to be able to capture the eco-conscious market to ensure they remain viable into the foreseeable future, and cutting down on your packaging materials by using a simple, minimal, and effective method to ensure freshness while in transit means achieving those goals more easily.
3. Lower Production Costs
Flexible packaging that takes a single-pouch, minimalist approach to ensuring freshness will save you money over more complex options most of the time, because creating that packaging is simple. All it takes is a good design to print your company’s customized information on one of a number of standard packaging sizes. Even if you need a full custom design for a size that’s uncommon, customizing the design of a simple package is cheaper than customizing multi-step designs that create a lot of waste. It’s not just sustainable for the environment, it’s sustainable for your company.
4. Easy Customization
This seems like a gimme after what has already been said, but digital printing on packaging materials has never been easier. That means you can easily change up your package design when it’s time to rebrand. It also makes introducing new flavors or even entirely new products easier. Simplify your frozen food packaging to make it easier to keep the right packaging in stock at your manufacturing facilities.
5. Increased Reusability
Today’s flexible packaging is a lot more reusable than older designs. Instead of having to worry about moving the extra to an airtight package, pour spouts and resealable access flaps make it easy to keep unused food as fresh as when it was bought with no extra steps. That means customers don’t need to invest in extra food storage, set themselves up to do excess dishes later, or even worry about freezer burn. Your packaging covers all their needs until they run out and head to the store for more.