Advertising through mobile is a fantastic way to get the attention of your customers. When people spend so much time on their phones and mobile devices, you’re bound to reach them this way. How do you get the most out of your spending on advertising? Here are 6 tips to help you reach your audience:
Do Your Research
Before you do anything else, you’ve got to find out who your audience is.What are they looking for? Where are they spending their time? If you know these things, you can tailor your advertising to them personally, which should lead to more conversions. Don’t start on an advertising campaign before you do this.
Pick Your Location
Where’s the best place for your ad? It very much depends on your audience, where they hang out, and what you’re advertising. For example, say you’re marketing a mobile app game. A great place to advertise it would be in another game that’s marketed to a similar audience to yours. No one can act on your ad if they don’t see it, so make sure it’s in the right place.
Get Help with Your Advertising
Whatever you’re looking to advertise, it’s best to choose a company with the experience to help you do it. Companies like Broadplace have ample experience in mobile advertising, so they’ll be able to help you put together a great campaign. They’ll also be able to track metrics such as who’s clicking on your ads to help you narrow down your focus and see who you’re reaching.
Geo-targeting is directing your adverts towards users in a certain area. This is perfect if you’re trying to attract local customs, or if your audience is mostly located in one area. This helps you get the most out of every impression. This will become more common soon, so use this chance to get on board.
Use A Call-To-Action
A call-to-action is something that compels the customer to click on your advert. This could be a money off deal, a limited time offer, or a buy-one-get-one-free deal. Whatever you use, tell the customer to take advantage of it right now. This helps you get more clicks and more conversions.
Make It Social
Did you know customers are three times more likely to share a post online through their phone than their computer? This is the best time to encourage your audience to share your message. Many companies do this by offering prize draws, entering anyone who shares or tags friends in their posts. Give this a try with your next campaign.
These are some tips that will make your next mobile advertising campaign a smash hit. Do your research, get help from a professional ad company, and encourage your audience to share your message. You’ll be reaching a whole new group of people in no time at all.
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