Raising money for a business venture requires a striking pitch deck. The pitch deck is a presentation giving brief information about a business to win investors. Thus, it would be best to be intentional and skillful when writing a high-level pitch deck to get you the needed funds. Besides, it should have outstanding performance as a visual document while telling your business story. Here are 11 suggestions to consider.
Before going strong into the main objective, introduce the business by telling a nice story that is easy to understand. Touch on the name, logo, business virtues, and scope of operations. Let your audience know your brand and remember your name.
Here you can dive into the business vision and give a beautiful explanation behind it—besides, research on words to use in introducing the vision. Capture the attention of the audience and frame your idea in their mind and imagination.
Use this slide to explain your market size and how you intended to conquer new territories. Your potential investors need to understand your position in the market by getting some data to back your claims. Besides, present your growth plan and prove its viability.
At this point, describe your service or product. Show how you solve a customer’s problem when they make a purchase. Also, use the opportunity to show the relevance of your business now and in the future. Remember, no one wants to invest in a product that will be irrelevant tomorrow.
Having described your product, it’s time to demonstrate how it makes you money. How much do you charge? What are the expenses involved? Besides, use the opportunity to show how the extra funding would help bring more revenue for the business. Remember, a pitch deck presentation is designed to help you get more funding.
Talk about early adopters using your product or service here. Investors are hungry for such data, and this helps you stand from the crowd. Proving the existence of business traction lowers the risk of investors and validates your product. Take yours in preparing this section as it helps you showcase your goals and achievements so far. Besides, indicate your future steps and why you need partnership.
Tell your audience your plan to getting customers’ attention and a sketch of your sales process. Use the opportunity to answer all questions regarding sales and marketing by proving why you are ahead of the competition.
It is the deal breaker of many pitches as you prove you have the right people to accomplish the plan. Use the slide to show your recruitment process, wage structure, and incentives. Leave no doubt in the mind of your audience that you have the right team for the task.
You must include the financial information of your business for the last three years. Before discussing the competition, it’s time to talk about profits, losses, expenses, sales forecasts, and cash flow projections. Also, be ready to discuss your sales models that will help you achieve the sales projections and other business cost drivers.
Even when starting a new market, you will have potential competitors, and it’s time to show how you will deal with their influence in your activities. Be sure to have conducted extensive research in the business or risk falling flat. Be practical and dramatize your solution to the problem to eliminate any doubt in your audience’s mind or your risk of losing the deal.
Finally, it’s time to talk about money. That is the reason you are doing the pitch. Here you let your investors know how much you seek to raise and how you intend to use it. Be confident and show them why they have to partner with you. Besides, show how you intend to safeguard their interests and how you will achieve the business goals.
Always remember to give your audience a chance to ask questions at the end of your presentation. After taking questions, give a final statement that provokes direct action. Make every slide meaningful and unforgettable by showcasing confidence in what you are saying.