TikTok is a rapidly developing platform that is particularly popular among teenagers. Rather than being a platform, it has now evolved into a type of activity. Do you know that TikTok also broke the internet last year by being one of the most viewed websites in the world, surpassing Google?
With 1 billion active users worldwide, it has become increasingly crucial for marketers to be present on this platform. TikTok also assists the business in generating the necessary sales and leads. TikTok has an impact on almost every field, from entertainment to education, from sports to cooking literally everything. Many brands have opted to establish a TikTok presence but are unsure what they should do to be relevant on TikTok. We will provide you with one of the top TikTok marketing strategies to help you get your brand well-known among the younger generation.
- Use Hashtags
Hashtags are an excellent technique to boost the visibility of your TikTok content. Look for trending themes and try to develop videos on them using industry-appropriate keywords to reach new audiences. Remember to include the hashtags in the captions so that the audience who searches for the specific hashtags can find the videos. Also, participate in entertaining hashtag challenge activities to demonstrate that your company is fun to engage with. The important thing to remember is to utilize hashtags related to your brand image and not blindly follow every trend that comes your way.
- Leverage on Influencer Marketing
TikTok influencers created approximately 25% of all content on the platform. This emphasizes the significance of influencers. By endorsing your product to their audience, these content creators can generate a lot of buzz around it. This will help broaden your marketing efforts while providing the algorithmic boost required to generate greater engagement. If a small business cannot afford to pay influencers, you can focus on micro-influencers with a following of 10k. Their loyal following will provide your products with the much-needed push.
- Make videos using trending sounds.
TikTok music and sounds are incredibly catchy. When a sound becomes popular, every other user tries to capitalize on it by creating videos. Businesses may do the same by creating videos with distinctive sounds to expand their reach. A plus will be to combine that sound with a challenge, which will considerably raise your likes and following. Alternatively, you can buy TikTok likes and followers from Celebian review. On the other hand, this will make your business more relatable, and more people will want to interact with you.
- Use Humor
If your narrative is compelling and holds the audience’s attention for an extended amount of time, even if it is a branding video, people will watch it and share it. Today, one of the most underappreciated parts of marketing tactics is humor. Brands may increase engagement by incorporating relatable and down-to-earth comedy into their videos. You may try making short and relatable comedy videos to help increase your advertising effort. You will not only sell your goods but also make it more entertaining for everyone in the audience.
- Capitalize on User Generated Content
User-generated content is created by actual customers rather than by brands themselves. When brands post user-generated content (UGC), 56% of users feel more connected to them, and customer loyalty increases. UGC is well-liked by the audience since it represents genuine gratitude from your existing consumers for the benefits they have received from your product. Save all UGC videos that you want to share while generating a branded hashtag. Every business leverages UGC to make the brand more approachable and appealing to customers.
- Use effects
TikTok’s effects library is one of its most notable features. This may appear irrelevant to marketing strategy, yet it plays a significant influence in raising the views of your post. Now, let me explain how it works. For example, if someone uses a filter and another person likes it, they will click on the video to get the filter, and the next thing they will see is a page filled with other videos with similar effects. If the audience finds your thumbnail appealing, they may click on your video, eventually engaging with your content. If the brand can land its video on one of these pages, it will significantly increase its views. The plus effect is always helpful in making your video more visually appealing.
- Conduct Competitions
The competition started by businesses not only encourages fun but also makes your brand more engaging. It can get fierce, but it will all be worth it as the number of people participating in the competition will increase and so the viewership of your brand. You can also share the competition videos that your audience shares with you on many other platforms, increasing its reach, and it’s also an inexpensive way to brand your product.
- Use TikTok Ads
TikTok advertising could alter the entire course of your marketing strategy. According to statistics, TikTok UGC Ads acquire significantly more traction than Facebook Ads, Google Ads, and Instagram Ads. This means that you should give more weight to the TikTok advertisement in your overall marketing strategy.
- Post regularly
You need to understand that TikTok algorithms work in a way that if you post frequently, your content will be shown to a larger audience, and if you don’t, it’s a chance that you may not even get noticed. With regular posting, you will improve your brand’s image and reach simultaneously, and in no time, you will see positive results. You can attract the audience to your business objectives by providing regular, relevant information.
- Comment! Comment! Comment!
This is essential to your entire TikTok content roadmap strategy. Regular commenting is just as crucial as regular posting. Now you don’t have to only comment on videos or posts by your company but also on the content posted by other people as the public wants to hear your voice and what you think. Regularly commenting on the platform will establish you as a frequent and even more engaging user.
TikTok is a platform that is rapidly expanding, and you cannot afford to ignore it. It has expanded beyond being a teenage app, with various age groups catching up on its content for various reasons. This certainly provides you with an opportunity to grow and boost the visibility of your company. So, it’s a platform you can’t ignore anymore, and you should start exploiting it as soon as possible.