Business

In an ideal world, everyone who visits your website would convert for you. However, this is far from the reality in which we live. Because of this, many businesses take advantage of remarketing ads, which are ads that target people who’ve recently visited their website but didn’t actually convert.

If you’re wanting to use ads as part of your marketing strategies and a way to bring interested people back to your website, here are three tips for creating better remarketing ads.

Opt For A Minimalist Design

Just like with most online ads, your viewers are really only going to see them for a second before potentially just scrolling past them. Because of this, you should do everything in your power to pack a punch.

To do this, the Digital Marketing Institute recommends that you try to make the design of your remarketing ads as minimalistic as possible. When doing this, shoot for one visual image in addition to a clear and concise message. For your message, make sure that you use the right verb so that those seeing your ads will more easily be persuaded to follow through next time they get back to your website.

Address Customer Concerns

One of the main reasons why someone leaves a website without converting is because they had additional questions or concerns that weren’t adequately addressed the first time around. Because of this, you may want to use a copy of your remarketing ad to address any customer concerns that you know are common.

According to Erin Sagin, a contributor to WordStream.com, some of the best people to ask about common customer or client hesitation are your sales team members. Because the sales team members are the ones who frequently speak with your prospects, they can tell you in detail what some common hang-ups are that make people decide not to go with your company. Once you know what these things are, you can use your remarketing ads to target those who may just have one or two issues keeping them from becoming a client or customer.

Make Sure Your Ad Sends Them To The Right Landing Page

Before you post your remarketing ad, you need to make sure that you’re sending people to the right landing page once they click on your ad.

Depending on where on your website they bounced, Christi Olson, a contributor to Search Engine Journal, shares that you need to direct the remarketing ad to various landing pages on your website that best correspond with certain steps in the sales funnel. By doing this, you should be able to improve the conversion rate of your remarketing ads.

If you haven’t been having the success you desire from your remarketing ads, consider using the tips mentioned above to help you see some major Improvement.

 

Minimalist packaging has been a strong trend over the last couple years, and it’s been catching on in almost every industry that makes consumer goods, but it’s an especially strong trend in frozen foods. Minimal packaging tends to come in a few predictable forms right now, and when it comes to maintaining freshness while taking advantage of low production costs and providing convenience to the consumer, very few options present as many advantages as digital printing on plastic pouches. Let’s look at some of the things you can count on if your company makes the change to this popular, flexible method of packaging food. It’s not only simple and on-trend, it’s also a great way to keep foods fresh.

1. Versatile Shelving Options

While a digitally printed pouch sounds like a simple packaging solution, it can be set up for almost any display method. You can easily have pouches printed with the features that let them hang easily from pegs in freezer units, but it’s also easy to find options that are built to have stable bottoms that leave them upright for high visibility. That’s not all, though. You can use air packed bags to keep items insulated when stacked and to minimize turbulence while it’s being shipped, too. That means your goods can be put together in practically any display model without a change in packaging if you plan right.

2. It’s Eco-Friendly

Green packaging has been a concern with a significant portion of the consumer base for decades, and it’s becoming a bigger and bigger issue as time goes on. Today’s companies need to be able to capture the eco-conscious market to ensure they remain viable into the foreseeable future, and cutting down on your packaging materials by using a simple, minimal, and effective method to ensure freshness while in transit means achieving those goals more easily.

3. Lower Production Costs

Flexible packaging that takes a single-pouch, minimalist approach to ensuring freshness will save you money over more complex options most of the time, because creating that packaging is simple. All it takes is a good design to print your company’s customized information on one of a number of standard packaging sizes. Even if you need a full custom design for a size that’s uncommon, customizing the design of a simple package is cheaper than customizing multi-step designs that create a lot of waste. It’s not just sustainable for the environment, it’s sustainable for your company.

4. Easy Customization

This seems like a gimme after what has already been said, but digital printing on packaging materials has never been easier. That means you can easily change up your package design when it’s time to rebrand. It also makes introducing new flavors or even entirely new products easier. Simplify your frozen food packaging to make it easier to keep the right packaging in stock at your manufacturing facilities.

5. Increased Reusability

Today’s flexible packaging is a lot more reusable than older designs. Instead of having to worry about moving the extra to an airtight package, pour spouts and resealable access flaps make it easy to keep unused food as fresh as when it was bought with no extra steps. That means customers don’t need to invest in extra food storage, set themselves up to do excess dishes later, or even worry about freezer burn. Your packaging covers all their needs until they run out and head to the store for more.

 

Did you know that market research plays a very big role in digital marketing? In fact it would not be wrong to characterize market research as one of the cornerstones of any good digital marketing campaign.

But why is it so important? If we’re being honest, there are many reasons:

• It will let you find out the best way to reach your target market

As you know there are numerous channels through which you can carry out digital marketing campaigns. For example you could use blogging, social media, or PPC advertising on a variety of different platforms. Check out Adbuz for all your digital marekting needs.

If you know more about your target market, you should be able to pinpoint the best way to reach them. That will let you focus your efforts on the right areas.

• It will help you discover the problems they face

Market research will let you find out what problems your target market may be facing. And that in turn will let you suggest solutions that they can use.

The problem-solution formula is an age-old marketing technique, and yet it is one that is still very effective in digital marketing. By providing solutions to your target market’s problems, you will be able to build your reputation, establish trust, and maybe even put yourself in a position to promote your products.

• It will make it easier to come up with ideas

It isn’t easy to find good ideas that you can use to market your products online. In fact you may find yourself stuck for days on end before you come up with something good.

Market research can help make it a bit easier to come up with ideas by identifying new trends and utilizing them. At very least you’ll have actual data that you can use to evaluate any ideas that you do come up with.

On top of that you may be able to draw inspiration from some areas of your market research. For example, you could look at what your competitors are doing – and find ways to improve on that.

• It will help you save money

Although initially market research may add to your expenses, in the long run it will save you money. That is because if will improve the effectiveness of your digital marketing campaigns.

In other words you’ll need to spend less to get the same amount of traffic or conversions. Over time the amount you save will add up, and will definitely be more than what you spent on market research.

The only downside of market research is that it can be difficult to carry out will require a lot of work on your part. Of course if you want you could ask experts in digital marketing Cornwall for help or advice.

As a rule – any market research is good market research. Or, in other words, every bit of data and information that you can gather about your target market could prove useful at some point or other.

One of the most important things that you can do to make an employee feel valued is to create a safe environment for them in the workplace. When companies fail to comply with safety standards, not only are people’s lives endangered, but employers can risk losing their business as a result of their negligence.

Despite knowing the importance of safety in the workplace, however, more companies violate OSHA standards every day than you might think. In some cases, companies may not even realize the violations that they’re committing.

Take a look at some of the most common safety mistakes that are made on the job and what you can do to avoid them.

Failing To Thoroughly Train Employees

In many situations, businesses are eager to get their employees to work as soon as possible. As a result, they speed through the training process, and they’re left with poorly trained employees.

By taking the time to properly train employees, you’ll have less risk of injury and greater awareness of safety hazards. Your team will know how to handle unsafe circumstances and avoid serious injuries.

Failing to Inspect Machinery

Heavy machinery requires regular inspection and maintenance. In many cases, companies neglect regular inspections, and as a result, they miss critical problems, which in turn lead to employee injury and, in some cases, even death.

It’s critical to schedule regular inspections ahead of time to ensure that all machines operate smoothly. If an inspection is missed, it’s vital that it’s rescheduled promptly as soon as possible.

Misusing Tools

In an attempt to save money, some businesses neglect buying the necessary tools for getting a specific job done and use something else in its place. The result can be deadly. For example, an unstable surface may be used instead of a ladder. Although it may save the company a little money in the short term, in the long term, it can cost not only more money, but lives are at stake.

Safety guidelines require that specific tools are put in place for specific tasks. Employees won’t just be safer overall, but they will also be much more productive. As a business owner, the best kind of employee is a productive one who stays out of harm’s way.

Not Investing In Safety Systems

Anytime a company implements a new system, there is an adjustment period. Unfortunately, as a result, many companies put off implementing a new system to avoid an upset in their regular flow of things. However, safety management systems can seriously reduce the risk of making mistakes, which could lead to injury. Technology can make it easier to comply with employee safety standards and make the process much simpler.

The widespread reach of the internet presents an exponential opportunity to take your business to the next level. If you would like to sit stagnant where you are, then you may not have a need to read any further.

This is an educational opportunity. Once you get your digital presence on par for success, you’ll see a difference in the demand for your business rather quickly.

It’s wise to prepare yourself for a marathon of new connections. Take a moment now, and read through a few suggestions on how you might work to spread the word about your business online.

Spend time and resources refining your website

Your business website serves as ground zero for your brand online. The design of your site will make all the difference in the amount of traffic that flows through the pages of your website.

It’s worth the investment required to gather the professional talent necessary to build a stellar business website. Never pass on an opportunity to make your business website more accommodating to consumers.

Create a long list of excellent blog posts

Blogging is an effective way of gaining more visibility for your brand. If you can produce an enriching, engaging, and informative blog post on a regular schedule, then you can build a returning collection of loyal readers.

Building a strong readership gives your business a community of advocates, potential clients, and free marketers (when they press “share”).

Make certain the posts that make up your business blog are relevant to your operation’s mission and goals. This metering and measurement information piece is a helpful content addition to a business specializing in oil and gas.

Take your excellence to the pages of social media

Social media needs the gift of your business, and your business needs the gift of social media. Work together with a global dominator, and make your mark on all of the most popular social media platforms now. Use sharing icons on your website and blog. Setup your own social media profiles, and maintain your profiles like you work to maintain your business website.

Don’t overlook the prevalence of mobile users

It has been a few years now since the takeover of mobile users, but the domination is complete. When you design digital content for your business, always make certain it’s fully optimized to function with ease on a range of mobile devices.

Remember that email is still alive and well

You should also not discount the efficiency of an email marketing campaign. Touch bases with consumers through email, and maintain a consistent relationship with a collection of interested individuals. Gather email addresses by adding an opt-in option on your business website or blog pages.

 

Our world today is constantly connected. With technology literally at our fingertips – being ‘online’ has become a way of life. In fact, digital marketing isn’t the ‘next’ big thing – it’s already here! This relatively new industry is experiencing exponential growth which opens up many opportunities if you’re seeking a career in digital marketing. And what’s more, digital marketing has become a cornerstone of a company’s overall marketing strategy – so simply put – a digital marketer is in high demand.

If you haven’t quite decided which career route in digital marketing you want to take, that’s okay. This article will cover some careers that are the most popular in digital marketing. It’s also a really great start to complete a digital marketing course so that you have a solid background and full understanding of the many aspects that make up digital marketing.

Why choose a career in digital marketing?

As the entire world becomes digitally connected more and more each day, there can be no doubt that a career in digital marketing is a great choice. The number of businesses that don’t have an online presence these days is diminishing – which is great news for a digital marketer. You’ll always be in demand. Almost every business needs to create an online presence to just stay in business, let alone to grow and prosper.

Many elements make up digital marketing. As digital marketing continues to grow so too do the many parts of what makes up digital marketing.

It’s comforting to know that there are many reasons why the demand for a digital marketer continues to grow. So, let’s take a look at the main reasons this is so.

• E-commerce popularity – The convenience and ease of making purchases online is second to none. Busy lives are becoming busier and more consumers are enjoying this comfort. The number of e-commerce sites is mushrooming. You can buy almost anything online these days therefore a career in the complex world of e-commerce is a solid choice.
• Number of people online rising – With more brands finding digital platforms a better way of advertising, the number of people online is rising daily. Digital marketing professionals have practically guaranteed job opportunities.
• Cost-effectiveness – Advertising has traditionally been seen as a costly grudge expenditure. Digital marketing has changed all that. More businesses are snapping up the chance to market their brand online as it’s one of the most cost-effective methods of advertising.

The different roles within the digital marketing sphere

So, we’ve established that there are plentiful opportunities for a digital marketer and choosing a career in this industry is a wise choice.

But what job possibilities exist in digital marketing? Three are a wide range of career routes you could take, so let’s take a closer look at the possibilities.

• Content creator – Captivating online content is not a fad. Great content is not about to fade into the background. Therefore, being able to create engaging, informative and eye-catching content is a sought after skill in digital marketing. Remember, content is ‘still’ king.
• SEO specialist – Search engine optimisation has become quite a complex skill. Optimising a website so that it appears on the first page of the search engine results pages is key. This role is constantly evolving; therefore, an SEO specialist needs to keep up to date with new trends, tips and techniques.
• Social media marketer – The popularity of social media continues to skyrocket. Almost every brand has a profile on at least one of the social media platforms.
• Email marketing – Email marketing has been around for a while, yet it remains a very effective form of digital marketing.
• Inbound marketing – As the world becomes more digitally focussed, it’s important that brands retain a certain human element to their digital marketing. Personal engagement is vital for a career in inbound marketing.
• E-commerce specialist – Shoppers just love the convenience of making purchases online. E-commerce has become big business.
• PPC marketing – Google Ads is a must in any digital marketing strategy, therefore pay-per-click (PPC) marketing know-how is crucial. Understanding the metrics is a sought after skill.
• Digital analyst – Every digital marketing campaign needs analysing. Understanding the results of a campaign is key to developing ongoing digital marketing strategies.

 

Managing an eCommerce store can be challenging, especially if it’s your first venture into the world of online marketplaces. Whether you’re running an online retail store, subscription service, or other eCommerce variety, these five tips are universally applicable in just about any eCommerce business. Follow these five tips for greater efficiency and success with your eCommerce store.

1. Be Mobile-Friendly

If you’re running an eCommerce platform, it’s pretty much a requirement that your site is mobile friendly. In fact, ideally, you’ll have your own app so customers don’t have to use their mobile web browsers to access your products. An app is a simple but effective way to bridge the gap between you and your customers and keep your brand at the forefront of their minds.

Mobile-friendly sites will load quickly and be responsive on mobile devices. This is important, considering that most people prefer to use their mobile devices anyway to do their online shopping. If your site isn’t mobile-friendly, you’re going to run into trouble attracting new customers and keeping your current customers engaged. Let’s be honest, a slow-loading or unresponsive site is simply too frustrating to spend much time on. Disengagement, and therefore lack of sales, will occur for your business without a mobile-friendly eCommerce site.

The best thing you can do is pay a developer to create an app for your business. That way, you can be certain your customers can access your brand and products no matter where they are. With an app, you’ll be able to offer a more customized and personal experience for your customers.

2. Chatbots

It can be difficult to reply to every inquiry your customers make when visiting your site, especially if you have thousands of users on a monthly basis. The best solution to this problem is a chatbot or an automated chat system that will pop up when customers navigate to your site. The chatbot will say something like, “how can I help you today”, which will prompt a response from the customer.

Once the bot knows what the customer is looking for or needs help with, the correct representative will be notified. With some systems, the AI handles the entire process; directing customers to the specific pages or products they’re looking for based on their feedback to the initial contact questions.

3. Streamline Your Web Design

An overly-complicated website can be both difficult to navigate and slow to load. Sites that are laden with graphics, videos, and pictures are simply ineffective in that the visual elements quickly become distracting. It’s best to keep your site design as simple as possible; you want to get your point across without employing too many details on the aesthetic side of things.

Simplicity is king when it comes to effective websites. The best websites are responsive and not oversaturated with graphics and flashing ads. If you’re not sure how to streamline a DIY design you did on a site like Wix, it’s best to just get a designer/developer. The expertise and customization these professionals can offer your site simply can’t be matched by doing it yourself.

4. Use a POS

There are dozens of options in the POS world that can help your site streamline its payment processing and better manage inventory. POS software for retail is affordable and versatile, with several built-in features that will help better your business overall and make the website much more efficient.

If you’re struggling with inventory management, or your current payment processing system isn’t working out, it’s time to make the switch. You can choose POS services like Square POS or Vend HQ for products that will meet your every need and bring a customer satisfaction guarantee along with them!

5. Pay Attention to Customer Feedback

Last, but certainly not least, you’ll want to pay close attention to customer feedback when it comes to running your store. Customers will let you know if the site is difficult to access or navigate, or if there’s something wrong with the inventory system. The customers who shop on your site have plenty of valuable insight that you can utilize to streamline the buying process and the site itself.

As with any business, the customer is the key component to your success. Therefore, you should always take any complaints (or compliments) seriously and work to address them as quickly as possible. This will help you better manage the business as a whole, and continue to promote loyalty and trust among your customers.

Conclusion

For every eCommerce store, there are steps that can be taken to improve management and help streamline operations for a more efficient store overall. Don’t forget that a professionally designed and maintained website will ensure that things stay efficient and load properly. You want your site to function as well as it looks, or else customers will more than likely disengage from the site altogether!

 

My business spent a very long time looking for the right PR company before we finally settled on the amazing team at Interdependence PR, who have completely transformed our business with their expertise. During that search we learned an awful lot about PR companies and how they go about their business, and we also sat through many meetings with companies who just weren’t the right fit for us. We learned during this stage that there are many red flags to watch out for when looking to get the perfect company for your particular business. Owing to this experience I wanted to give you the skinny on a few things which you need to watch out for during your meeting with a potential public relations company.

Track Record of Success

Let’s just get one thing clear, almost every PR company who you speak to is going to be able to talk a good game, why? Because this is what industry they are in, in fact it is the least that you should expect from them. Unfortunately however there are many who can’t quite back up their words with actions and this is why you have to focus on the track record of a company. If a PR firm can show you evidence of their past successes then great, if they cannot then it may be time to look elsewhere.

Results Driven

My team and I are incredibly passionate about our company and we are absolutely committed to delivering results for the company. Understandably then we also expect the same thing from any company who will be working on our behalf, especially if that company is one which specializes in public relations. During the meeting you need to feel this from the guys sitting across the table, that they are just as committed to delivering results as you are, if you don’t feel it, you won’t do well working with this company.

Customer Service

Something which we learned after meeting with many of these companies is that many of them really lack customer service skills. Quite why this happens I am not sure, perhaps they think that we need them more than they need us. Ultimately however this is a service industry and by virtue of that you must feel a strong level of customer service towards you. If they cant get that right, how well do you think they can help your business?

Jack of All Trades

Sometimes being great at many things is beneficial, when it comes to PR however you want a company who is specialized on your industry. They need to know how to speak to your market and how to strategize within it, if a PR company says that they can turn their hand to any market then you may wish to look elsewhere for a company which really specializes in what your business does.

Keep an eye out for these items when you have a meeting with a PR firm.

 

There are some people you’d rather never hear from if you can help it: The Internal Revenue Service (IRS) is one of them. However, you may end up being one of the “lucky” taxpayers who are chosen to undergo the IRS audit process. The question you may be asking yourself in this situation is “How exactly will the IRS audit me?” According to the experts at TaxAudit, which has earned a number of glowing audit defense reviews, the IRS might choose to audit you in a couple of key ways.

First, the IRS may send you what’s called a CP2000 notice. This notice matches up the documents that third parties have sent to the government about income you’ve received – such as 1099s and W-2s – with the income-related information you’ve reported on your tax return. Let’s say you missed an individual retirement account distribution; in this case, the notice you receive from the IRS will show the income-related information you reported, the information that your employer, banks, and financial institutions reported, and the amount by which these two totals differ. Then, you’ll see how much extra tax you may be required to pay. If you believe that the CP2000 notice is erroneous, you can dispute the taxes being proposed within the next 30 days.

The IRS might also decide to complete a field examination audit. Revenue agents typically use this audit method for business entities or for individuals with high incomes or complicated incomes, according to current tax audit reviews. You can expect your audit to take place at your business location or at your residence. This might seem intrusive, but fortunately, it can also save you on the time and hassle associated with reporting to an IRS office.

Facing a tax audit can no doubt be stressful. However, staying organized and consulting an audit defense firm to find out what your rights are during a tax audit may help you to more confidently complete the process.